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Effects of artificial intelligence on small business
Generally, artificial intelligence is associated with machine learning that makes computer programs to learn on their own.
Artificial intelligence coupled with machine learning makes sense when enterprises try to take the business to a whole new level.
There are challenges while adapting artificial intelligence that is; expensive hardware required for implementing artificial intelligence and skilled professional required for working on AI.
Let see how artificial intelligence will have its impact on any kind of business.
Intelligent CRM
Being implemented artificial intelligence will have a huge impact on Customer relationship management.
CRM systems are designed to stores information gathered from various mediums. This information could be used for lead generations.
CRM united with artificial intelligence help organizations record phone conversations, emails, social media posts and feedbacks and customer reviews.
These insights will help organizations to evaluate customers鈥?feedback and improvise marketing strategies and generate leads.
With AI enabled CRM organizations will have customers data that give them an insight of their needs and the marketing and sales team come up with strategies that satisfy customer needs.
Intelligent customer service
For small business intelligent customer service might sound weird but the quality of manpower customer service might get worse with high demands of customer retention and satisfaction.
Manpower customer services lag in quality and efficiency compare to automated customer services.
Customer services coupled with AI might help business organizations to deliver messages faster than ever.
Intelligent customer services can suggest or give automated answers and quickly deliver messages in seconds.
Artificial Intelligence for marketing
Laying out marketing strategies is quite a daunting task and it requires a hell lot of effort and domain expertise to come up with feasible marketing strategies.
AI for marketing strategies will be beneficial especially for small organizations where the budget is low compared to big enterprises.
Acquisio is an AI-enabled marketing platform that helps you analyze advertising performance and give you best budget in terms of pay per click.
By using AI enabled marketing solutions small organizations could find the best marketing strategies and reduce the various cost involved in marketing.
Use AI for a competitive edge
In order to survive the market, you must get the competitive edge over hundreds and thousands of competitors.
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